The biggest website mistakes are lack of a plan with an end objective in mind and not being the registered owner of a website.
The registered owner of a website is an email address, in the digital world it’s the equivalent to a driver’s license for ID in the real world. Owning your own website is absolutely critical for more reasons than I can count.
Take Ownership From The Beginning
I just recently encountered a friend of mine who can not get into his own website to make any changes. He has no way to even find out who the registered owner is because multiple people from the previous owner have had control over the email account. The website is an online sign company so when someone places an order he’s not receiving the order, it’s a complete disaster.
So the very first thing you want to do is create a very specific email account before ordering any Domain or Hosting. Use this email for ordering Domain Name and related products. Should you hire anybody to help build your website do yourself a favor and assign people to your account. Don’t just outright give them your credentials. Never share the email account with anybody and they can’t steal your website.
Most people trust their website developer to handle everything for them. Then they have a disagreement and the next thing you know your website info and access to your own website is inaccessible because somebody changed your email password.
Know Your Website’s Objective
Most business owners want their website to be all things to all people? why not you have all these pages to work with so let’s fill them up with as much as we can.
It must be a stunning website as well! You have to capture their attention with amazing graphics or you will lose them. All of this is a good idea but lacks an objective?
It’s important to plan ahead of time what you want from your website. Do you want the phone to ring and take it from there, or products to sell online? Maybe your website is more about reputation and branding for a business that’s already successfully operating. Each of these objectives requires using different approaches.
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Local Businesses Have An Advantage
Local businesses are the easiest and most affordable websites to build and promote. To get a local business listed in the “Near Me Search” on Google is a breeze. Register the business on Google My Business and verify the address and you’re listed on Google. It really is that easy!
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Learning WordPress for larger geographical businesses is a really good idea because of the SEO control it offers. SEO is the single most important thing because traffic is the most important thing.
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These are some of Google’s requirements to get ranked. SSL certificate, relevant content, a minimum of 300 words of quality content on the pages, the more the better. Quality Images are also important, be sure to tag them. The more pages with quality content the better your website will produce.
A lot of business owners have had bad experiences with a website in the past. A lot more business owners have had exceptional results partly because a website is so affordable.
Businesses websites that are effective are usually a very well guarded secret. Most businesses consider their online success proprietary information.
A well-planned website is invaluable for so many reasons, reputation, custom business email, online presence. A website is a place to be found if the business address changes. Most importantly it’s the world’s most affordable salesmen.
A website is the only form of marketing a business owns and has total control over. No business owns its marketing besides a website, all other forms of marketing are on their platform, not yours.
The two biggest website mistakes are easy to avoid when you know what they are. So be sure to be the registered owner of the email and domain name and know your business objectives. It’s much easier to plan cost with a good plan and expected results of that plan.
Avoid making the two biggest website mistakes and you will have a successful website. Especially so for a local business because the cost is so low and the exposure so great it makes no sense not to have a website.